Isagenix International is overhauling ordering and membership processes in a bid to improve the overall customer experience.
Just days after its 15th anniversary celebrations, the wellness company is rolling out Customer First, an initiative more than a year in the making. The primary objectives of Customer First are to introduce Isagenix health products to a wider audience, and to simplify the next steps of becoming a member and placing orders.
“As an evolving customer-driven company, we are constantly looking for ways to put our customers first,” said Jim Coover, Isagenix Owner and CEO. “This initiative will not only do that, but it will also take Isagenix to the next level by driving our vision to be the largest and best health and wellness company in the world.”
In order to purchase products from Isagenix, a customer must first create a membership account, which previously required an annual fee. Now, an individual can create an account at no cost to receive discounted pricing. Those who sign up as preferred customers, for an annual fee, receive wholesale pricing and other special offers. Through another feature new to Customer First, individuals at any level can earn product coupons for referring others who make qualifying purchases.
These account options, the company said, are separate from the opportunity to become an Isagenix Associate and earn commissions and bonuses on personal sales. Initially, Customer First has taken effect in the U.S., Canada, Puerto Rico, Australia and New Zealand markets.