Following the April appointment of Darren Jensen as CEO, wellness and anti-aging brand LifeVantage is making another change to its executive team. On Wednesday, the Salt Lake City-based company introduced Justin Rose as its new Chief Sales Officer.
“Although we followed different career paths within the direct selling industry, our paths have crossed throughout the years, and we are both excited about the opportunity to join forces,” Jensen said of the brand’s new CSO. “Justin will play an integral role as a member of the new leadership team being assembled to stimulate the future growth of LifeVantage.”
Rose is no stranger to the industry, having spent the past two decades in sales and marketing roles at a series of direct selling companies. In his most recent position, Rose headed up regional sales development, sales incentives, distributor events and recognition, call center operations, and field training and support for North America.
“LifeVantage is uniquely positioned as one of the leading product-driven business opportunities in the direct selling industry,” Rose said in the company’s release. “I look forward to enhancing the partnership between the Distributors in the field and the corporate office by implementing programs and incentives that better align field performance with corporate objectives, and stimulate the company’s long-term growth.”
