Photo: Anjana Srivastava, New Avon’s President of Health and Wellness
New Avon keeps getting newer.
The company has named Anjana Srivastava President of Health and Wellness, a product line scheduled to roll out in 2017. Until then, Srivastava will be busy preparing the company to step into one of direct selling’s biggest categories. “Over the coming months,” she says, “I look forward to building my team, securing best-in-class partners and ultimately laying out a smart, strategic path for providing Representatives and consumers a portfolio of new products that live up to Avon’s industry-leading standards, and access to health related information they can trust.”
Srivastava spent two decades in executive positions within the direct selling channel, having served as Chief Product Officer, Head of the Scientific Advisory Board and Executive Vice President for North America among others. New Avon CEO Scott White says he believes Srivastava’s background makes her ideal for this new role.
“Anjana’s broad expertise across direct selling, science and the health and wellness industry uniquely qualifies her to lead New Avon’s entrance into this market,” he says. “For 130 years, Avon has proudly championed the well-being of women. Our Health and Wellness business will build upon that legacy—delivering products that help women look and feel beautiful, fit and healthy.”
The new division is part of an overall turnaround strategy for the company, which saw sales drop from $2.6 billion in 2007 to $1 billion in 2015. At the end of 2015, New Avon sold a majority interest in its North American business unit to the private equity company Cerberus Capital Management, taking New Avon off the stock exchange, bringing in much-needed capital and helping the company reframe its operations.