Direct sales executive and consultant Betty Palm has joined the growing leadership team at New Avon LLC, the beauty company announced Wednesday.
The former North American unit of Avon Products Inc., now privately held, is in the midst of establishing a leadership team under chief executive Scott White, who came on board in April. Cerberus Capital Management took a majority ownership stake in the business in December, looking to revitalize the iconic brand and reverse negative sales trends. To that end, Palm is joining New Avon as President, Social Selling in the U.S.
Palm has been working with New Avon for the past several months through her consultancy, B. Palm Group LLC, which focuses on the direct selling channel. Throughout her career, Palm has worked with a number of top direct selling companies in roles such as vice president of sales and marketing, executive vice president, and president of North America, in addition to leading the formation of direct selling divisions at Mars Inc. and Jones Apparel Group.
“By aligning the sales organization under a seasoned direct-selling expert like Betty, we will accelerate decision making and simplify processes,” said White. “Betty has already had a tremendous impact on New Avon, and I look forward to working with her to empower our Representatives, enhance their ability to serve customers and improve their earnings opportunity.”
Thus far in June, management also has appointed Jack Stahl, a former Coca-Cola and Revlon executive, to chair New Avon’s board of managers and Helene Rutledge, a veteran of product development and operations, to serve as Chief Innovation Officer.
