New Avon Company, the 135-year-old beauty company, has announced it has changed its corporate name to The Avon Company. The name change is effective immediately.
“Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business,” said The Avon Company CEO Paul Yi. “It better captures Avon’s diverse array of brand and product offerings such as belif, Mission Luxereve, CHI, Physiogel, and Daily Essentials home products.”
The company’s previous name was a holdover from corporate restructuring efforts and will be officially retired. With multiple new brands and cross-brand partnerships, this name change is expected to better reflect Avon’s singular history.