Photo: Sydney Harbour, Australia.
Nerium International has added Australia to the growing roster of markets the skincare company plans to open in 2016.
The news comes as Nerium prepares to launch next month in Japan, where the company is putting fully integrated operations in place. From day one, Japanese Brand Partners and customers will be supported by a regional office—including an in-house customer support call center—and a Nerium Brand Center set to open in Tokyo.
To date, the Dallas area company has expanded internationally into Canada, Mexico and South Korea. In addition to Australia, slated to open in the fourth quarter, management has disclosed plans to enter Colombia and another Asia Pacific market, Hong Kong, by year end. According to research from the World Federation of Direct Selling Associations, the Asia Pacific region accounts for 45 percent of global direct sales.
“Australia is a thriving market for both the global anti-aging skincare segment and direct sales industry,” Jeff Olson, Founder and CEO, told DSN. “Nerium’s leadership team looks forward to bringing our unique business model and revolutionary products to Australia as we continue to expand Nerium International into the Asia-Pacific market.”
Operating in four markets, Nerium closed out 2015 with annual sales of $516 million, earning the No. 38 spot on the 2016 DSN Global 100, a list of the top direct selling companies in the world. Nerium ranks No. 23 among North America-based direct selling companies.