Nerium International, a maker of anti-aging skincare and nutrition products, recently announced plans to launch operations in Hong Kong in the fourth quarter.
The Dallas-area company has appointed Eris Ching as General Manager of the region, which will be served by an office in central Hong Kong. “Nerium’s leadership team looks forward to bringing our unique business model and revolutionary products to the cosmopolitan city of Hong Kong as we continue to expand Nerium International into the Asia-Pacific market,” said Jeff Olson, Nerium Founder and CEO.
Nerium’s expansion strategy in 2016 is largely focused on the Asia Pacific region, which accounts for 46 percent of global direct sales, according to research from the World Federation of Direct Selling Associations. After launching last year in South Korea, its first Asia-Pacific market, the company expanded into Japan last month. Nerium has targeted the fourth quarter to commence operations in both Hong Kong and Australia.
The company said it initially will roll out four products in Hong Kong, namely its Optimera Formula Age-Defying Day Cream, Age-Defying Night Cream and Firming Body Contour Cream, as well as an Age-Defying Eye Serum.