Photo: Nerium executives open the company’s Japan Brand Center.
Nerium’s newest Brand Center opened this week in Tokyo as the skincare and nutrition company prepares to launch operations in Japan.
A ribbon cutting held at the 4,305-square-foot facility was attended by several Nerium executives, including Peter Dale, General Manager of Japan; Mark Smith, Chief Field Officer; BJ Choi, General Manager of Korea and Eric Haynes, General Counsel. The Texas-based company will begin selling products in Japan, its second Asia-Pacific market, on July 19.
“Asia-Pacific is one of the most important regions for relationship marketing,” said Jeff Olson, Nerium Founder and CEO. “We have a large Japanese base of Brand Partners in the U.S., and we are thrilled to bring our winning combination of opportunity and unique, proprietary products into a country that we feel is a leader in the skincare industry.”
Nerium has built Brand Centers in each of its markets, providing a physical location where customers can learn more about the brand’s anti-aging products. Nerium’s independent salespeople, known as Brand Partners, also utilize the centers to receive training, tools and other materials to help grow their businesses.