Photo: Nerium Chief Field Officer, Mark Smith; General Manager of Korea, BJ Choi; President of International, Roy Truett; and Chief Networking Officer, Dennis Windsor, lead a ribbon cutting at the Korean Brand Center.
Nerium International has a new home in South Korea, where the company opened its first Asian market in June. To support the region’s nascent salesforce, the anti-aging company has established its newest Brand Center in the South Korean capital of Seoul.
The Brand Center will be open to consumers looking to learn more about the company’s offerings. In addition to featuring Nerium products, the 8,500-square-foot space will offer training, tools and other resources for brand partners.
“Asia-Pacific is one of the most important regions for relationship marketing,” Nerium President of International, Roy Truett, said in a statement. “We have a large Korean base of Brand Partners in the U.S., and we are thrilled to bring our winning combination of opportunity and cutting-edge, proprietary products into a country that we feel is a leader in the skincare industry.”
Beginning July 16, the Korean Brand Center will offer Nerium’s Optimera skincare line, which includes an Age-Defying Night Cream and Day Cream.