Switzerland-based Oriflame recently announced that it has appointed Naveen Anand as Senior Director of Regional Marketing in South Asia. In his new role, Anand will spearhead operations in India, Sri Lanka and Pakistan, and will be responsible for accelerating growth and enhancing the brand equity for the Oriflame business.
Anand is a marketing veteran with two decades of experience in the direct selling business. He spent 20 years with another global direct selling company in the area and was highly successful in rolling out mass media campaigns for various brands. In his role as Global Marketing Director for the previous company, he worked closely with numerous Asia-Pacific markets, including China, Korea, Japan, Thailand, Malaysia, as well as markets in Europe and Latin America. During his tenure, he significantly contributed towards strengthening of global marketing brands in India and across the globe.
“We are delighted to welcome Naveen on board and, will be looking forward to leveraging his extensive knowledge to drive more engagement and give vision and direction to Oriflame’s business for its next level of growth in the region,” said Sergei Kanashin, Senior Vice President and Head of South Asia & MD India at Oriflame. “We are certain that his vast experience and expertise will help the company in scaling new heights.”
“Oriflame has established its position as a natural and progressive brand that believes in sustainability,” said Anand. “Much of the brand’s vital philosophies are reflected in its business success. I am looking forward to working with the team for driving growth and further strengthening the brand.”
