Natural health and wellness company Nature’s Sunshine Products recently received its direct selling license from MOFCOM, China’s Ministry of Commerce.
The license allows the Lehi, Utah-based company to begin direct selling activities within China, the second largest direct selling market in the world.
In 2014, the company began the application process for a direct selling license for Nature’s Sunshine China following the formation of a joint venture with Shanghai Fosun Pharmaceutical (Group) Co., Ltd. (Fosun Pharma), a local healthcare company. The joint venture was the first of its kind between a U.S. company and a Chinese company for direct selling products in China.
“We are greatly honored to receive our license from the People’s Republic of China,” said Nature’s Sunshine Chairman and CEO Gregory L. Probert. “This marks an important step toward realizing the vision and potential we saw when we joined forces with Fosun Pharma almost three years ago. By bringing Nature’s Sunshine to the people of China, we are opening a tremendous new chapter and growth opportunity in our company’s 45-year history, and fulfilling our mission to transform lives around the world through our innovative, industry-leading products.”
Paul E. Noack, President of China and New Markets, said that receiving the license was the culmination of more than two years of hard work and dedication in laying the foundation of Nature’s Sunshine China. “This license makes it official that Nature’s Sunshine’s direct selling business has arrived in China,” he said. “Having made significant investments over the last couple of years, building the infrastructure to support the commencement of operations, we are in a position to begin direct selling activities in the near-term. We are immensely proud of the accomplishments of the China management team, and we are optimistic about the opportunity the China market provides.”
Nature’s Sunshine China is headquartered in Shanghai, a leading economic center with an urban population of more than 24 million residents.