Nature’s Sunshine unveiled AIVIA, its newest collection of nutrition products formulated with clean, natural ingredients. AIVIA includes five new products to support customers’ fitness and weight management goals, including Plant and Whey Protein Powders, Clean Energy Dietary Supplement, Hydrate Dietary Supplement, Carb Blocker and MCT Powder.
“Nature’s Sunshine has brought the healing power of nature to millions of Americans for nearly 50 years,” said Terrence Moorehead, Nature’s Sunshine CEO. “This next iteration of our journey is leveraging the ‘Healing Power of Nature’ through our AIVIA nutritional supplement line to support powerful, focused nutrition for every active lifestyle.”
Along with this launch, the company announced it will roll out a personalized supplement routine later this year.