Natural Health Trends Reports 13% Decrease in Q1 2018 Revenue

China
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Natural Health Trends Corp., a marketer of premium quality personal care, wellness and “quality of life” products under the NHT Global brand, has reported its financial results for the first quarter ended March 31, 2018.

Total revenue of $52.4 million decreased 13 percent compared to $59.9 million in the first quarter of 2017 and increased 14 percent compared to $46.1 million in the fourth quarter of 2017.

Revenue from the company’s Hong Kong operations, which represented 91 percent of total revenue, was $47.6 million, a decrease of 13 percent compared to $54.6 million in the first quarter of 2017, and an increase of 20 percent compared to $39.6 million in the fourth quarter of 2017. Revenue outside of Hong Kong of $4.7 million decreased 11 percent compared to $5.3 million in the first quarter of 2017 and decreased 28 percent compared to $6.5 million in the fourth quarter of 2017.

The number of Active Members decreased 1 percent to 95,040 at March 31, 2018, compared to 95,670 at December 31, 2017, and decreased 16 percent compared to 113,710 at March 31, 2017.

“Our momentum in the back half of 2017 carried into 2018 with our total revenue increasing 14 percent over the prior quarter, marking our second consecutive quarter of sales growth,” said Chris Sharng, president of Natural Health Trends Corp. “Our improved top-line performance is a direct result of the enhancements made to our commission plan to better incentivize up-and-coming members and ease rank advancement, along with our effective marketing programs. We also held our international Ambassador Academy in Hong Kong, which attracted over 5,500 people. The orders generated by promotions directly related to the event exceeded those of the last three years.”

Sharng further commented, “With our revenue for the quarter improved, 2018 is off to a good start. Our leaders remain energized and enthusiastic and we look forward to more productive incentive trips and targeted training programs this year to drive further progress and growth.”

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