Natura Reports Strong Revenue Increases during Transformational 2017

Rain Forrest

Photo: Amazon Rain Forest in Brazil


Natura Cosmeticos, a Sao Paolo, Brazil-based multinational direct seller of cosmetics, personal care and beauty products, announced its financial results for the full-year 2017.

The company reported a strong increase in consolidated net revenue, supported by growth in all businesses, that led to consolidated net revenue of R$9,852.7 million (real) in the year, up 24.5 percent from 2016. This included four months of revenue from The Body Shop, which Natura purchased in July 2017.

Natura management commented: “2017 was a transformational year for Natura, which marked the creation of a new group bringing together three strong and distinctive brands—Natura, The Body Shop and Aesop—with a strong set of results, a new governance structure and a new corporate identity. Natura & Co., the new brand identity unveiled this February, consolidates the creation of a global, multi-channel and multi-brand cosmetics group that is driven by purpose. Natura & Co. refers to the brand that gave birth to the group, but it also brings elements that convey the collective construction of this union: The ‘&’ represents a link and bond, shaping a sense of community, while the ‘Co’ expresses connection, collaboration, co-creation and coexistence. This new identity is underpinned by the creation of a Group Operating Committee, a new corporate governance body responsible for group strategy, respecting the autonomy of the three businesses but also fostering cooperation and identifying and capturing synergies.”

For the fourth quarter of 2017, Natura revenue increased 9.0 percent on the back of 6.5 percent sales growth in Brazil and a strong 17.5 percent improvement in Latam. Aesop has growth of 27.2 percent and The Body Shop’s revenue was up 2.1 percent.

For the full-year 2017, Natura’s top line grew 7.8 percent from 2016, with Brazil growing 4.5 percent and Latam 18.0 percent. Aesop revenues rose 30.3 percent and The Body Shop’s pro forma sales grew by 2.2 percent.

According to the company, “With strong financial results, improvement in all three of our businesses and further positive impact on sustainability issues, 2017 thus provides a first demonstration of the great potential we see in the new and distinctive Group we are building day after day.”

To read the full Natura Q4 report, click here.