Interbrand, the world’s largest brand consultancy, has identified Natura Cosméticos as Brazil’s most valuable brand. Interbrand’s methodology focuses on three key factors: the financial performance of the branded products, the role of brand in the purchase decision process and the strength of the brand. According to Interbrand’s analysis, Natura has built a strong relationship with consumers through “perpetual reinvention, an enduring commitment to sustainability and a growing portfolio.” Throughout 2012, Natura demonstrated a continued commitment to innovation, including a $170 million investment in research and development.
Read the full evaluation and learn more about Interbrand’s methodology here.
