Photo: Celebrities learn about Morinda’s anti-aging products at the Kari Feinstein Style Lounge.
Age is a perennial topic in Hollywood, where Morinda recently brought its TruAge initiative to the Kari Feinstein Style Lounge presented by Paragon. The company’s anti-aging products created a buzz among celebrities and members of the media at the annual pre-Emmys event.
Stars from hit shows like Modern Family, Mad Men, Glee, Veep, Orange is the New Black and The Bachelor stopped by to try Morinda’s AGE Therapy Gel and TruAge Scanner. The patented scanning device, validated in over 100 published studies, non-invasively measures a person’s AGE levels. AGEs, or advanced glycation end-products, are damaging compounds that form in the body and trigger health issues and signs of aging.
“There was a lot of excitement around our TruAge area at the event because our product was the only anti-aging skincare product in this year’s lineup,” says Morinda Product Line Manager, Kira Davis, who took part in the two-day event. “People were so enthusiastic about the TruAge Scanner and discovering their TruAge that other celebrities and Style Lounge participants came over to our area to see what the excitement was about.”
After learning the TruAge of their bodies, participants had the opportunity to sample Morinda’s AGE Therapy Gel. The gel is one of several products formulated by Morinda to reduce external signs of glycation.
“There was a really positive response when the celebrities and media members tried the AGE Therapy Gel on their own skin,” says Davis. “They loved the smooth, light feel of the gel and they were also drawn to the fact that it fights aging with natural ingredients.”
Morinda’s participation in the Emmys Style Lounge, along with featured product roundups on Los Angeles television affiliates, has also given its salespeople something to talk about. The company reports positive feedback on the event from distributors sharing Morinda’s TruAge message with consumers.