Reports that are now coming in from publicly held direct selling companies continue to reflect strong increases in annual revenues.
USANA announced record fourth-quarter and full-year figures. The health and nutrition company reported a fourth-quarter net sales increase of 15.2 percent and net earnings increase of 40.2 percent over the prior-year period. In its tenth consecutive year of record sales, the company reports a 2012 net sales increase of 11.5 percent to $648.7 million and net earnings increase of 30.9 percent to $66.4 million.
Also reporting 2012 profits was Tupperware, which saw fourth quarter 2012 sales up 5 percent in dollars to round out 2012 total revenue at $2.6 billion, in line with 2011 in dollars and up 5 percent in local currency. Chairman and CEO Rick Goings further announced that, due to its “confidence in future results and the desire to return value to shareholders in a meaningful way, our Board has raised our dividend 72 percent, increased our targeted payout and leverage ratios, and significantly increased our share repurchase authorization.”
Primerica reports total revenues of $304.5 million in the fourth quarter of 2012, for a full-year net operating income increase of 12 percent to $174.5 million. The significant boost in Primerica’s figures is due in large part to its reported 20 percent growth in Term Life net premiums for 2012. Full year 2012 revenue is reported as $1.19 billion.
Avon CEO Sheri McCoy reported 2012 full year results of $10.7 billion, down 5 percent against prior year results of $11.3 billion. The company’s fourth quarter figures show a 1 percent decrease overall, but a 1 percent increase in constant dollars. According to McCoy, “2012 was a challenging year for Avon, but I’m encouraged to see that the overall business is showing early signs of stabilization.”
