The DSN Global 100 Celebration is just around the corner, and with it comes the 2014 ranking of the top 100 revenue-generating companies in direct selling. As April 23 approaches, we are compiling information and comparing numbers from across the industry. The following is a round-up of the latest publicly held companies to announce year-end results.
Despite an overall net revenue decrease of 7 percent in the fourth quarter, Medifast reported steady sales in its Take Shape For Life personal coaching division. The direct sales channel generated revenue of $51.7 million in the fourth quarter, compared to $51.8 million in the prior year.
Medifast closed out 2013 with net revenue of $356.9 million, just beating the prior year’s $356.7 million. The company reported diluted earnings per share of $1.73, up 49 percent from $1.16 in 2012.
Blyth, which sells directly to consumers through its PartyLite and ViSalus brands, reported sales of $261.2 million for the fourth quarter, a decrease of 21 percent versus prior year. Sales dropped primarily as a result of a shrinking salesforce at ViSalus. Conversely, Blyth reports favorable consultant trends across many of PartyLite’s European markets.
For the full year, Blyth saw net sales decrease 25 percent to $885.5 million, versus $1.2 billion for 2012. The company’s diluted earnings per share was 15 cents, compared to $2.55 for the prior year. Due to the many variables associated with ViSalus’ planned expansion into five international markets this year, Blyth declined to provide EPS guidance for 2014.
Mannatech’s skincare and nutrition offerings generated fourth quarter sales of $46.5 million, up 9.9 percent from $42.3 million in the prior year. For the full year, net sales increased to $177.4 million, up 2.3 percent from $173.4 million for 2012. Mannatech deferred net sales of $5.5 million due to its newly implemented global loyalty program.
Mannatech’s 2013 growth stemmed from the company’s Asia-Pacific sales, which increased 13.7 percent to $80.3 million. Sales decreased 5.0 percent and 8.6 percent in North America and Europe, the Middle East and Africa (EMEA), respectively.
Health and wellness company Nature’s Sunshine Products (NSP) reported record fourth quarter sales in its Synergy business and double-digit growth in NSP Mexico and NSP Central America. Fourth quarter net sales increased 5.7 percent to $95.5 million, up from $90.4 million in the prior-year period. For the full year, NSP reported net sales up 2.9 percent to $378.1 million, compared to $367.5 million in 2012.