I CAN’T BELIEVE WE ARE ALREADY IN THE MONTH OF FEBRUARY—it seems like we just rang in the new year, but maybe time appears to be flying at DSN because we have so many exciting and new initiatives on the horizon for you! Our first-ever live broadcast Tech Summit is happening this month; our membership program is growing by leaps and bounds; and our multimedia approach to covering all the important topics impacting our channel continues to explore new ground!
We’re excited for this month’s cover story which provides you with some straightforward, simple steps you can take to up your brand equity. We’ve shared some insights and information from some brands we think are really leading the charge. I also encourage you to check out the article from Paul Adams on the importance and the power of getting back to the basic guiding principles of direct selling and unique insights from JAFRA’s Judith Sánchez on how to connect with the Latin market. There are also enlightening company spotlights featuring the renaissance of the 28-year-old company Mannatech and the rise of QuiAri and much more!
We recently launched a new monthly podcast, Iconic Insights hosted by social selling thought leader Heather Chastain. Each month, Heather will engage with the world’s best-known authors, speakers and innovators sharing their unique insights on entrepreneurship. Each episode gives concrete take-aways and actionable advice to help you improve your entrepreneurial mindset, performance and leadership. The first episode is available now and features the legendary John C. Maxwell. We’ve included an article with highlights from the interview in this issue, but be sure to check out the full episode—as well as the rest of our podcasts wherever you find your favorite podcasts!
At DSN, we always want to be your daily resource for global news impacting the direct selling channel. If you haven’t yet, make sure to sign up for the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for text alerts by becoming a member of our VIP community where you’ll
All the best,
Shelley Rojas | Publisher & Chief Brand Officer
From the February 2022 issue of Direct Selling News magazine.