MonaVie is rolling out big plans for 2015 with the launch of its business in China, direct selling’s second largest market. This week the health and wellness company kicked off a pre-launch phase in the country with a ribbon-cutting ceremony at its new Shanghai administration office.
The Shanghai office is one of three that will initially support MonaVie’s Chinese distributors and customers. The company has also opened an office in Guangzhou, the capital of South China’s Guangdong province, and plans to open a Beijing location with its full market launch in April 2015.
“For years now we have been exploring the opportunity to enter China, which can quite possibly become the largest direct selling market in the world,” Dan Zhu, MonaVie’s President of Asia Pacific, shared in the company’s release. “Plus, one of the fastest-growing segments of our global distributor family is among our ethnic-Chinese distributors who have ties to China.”