MONAT is in the midst of rolling out its skincare line through The Healthy Skin Revolution Tour, a mobile effort making stops in 14 cities across the U.S. and Canada.
Each stop of the tour to date has attracted between 200 and 800 attendees. With celebrations and aesthetician-led product demonstrations, the mobile tour has built a following of its own on Instagram (@monattruck) and sparked anticipation with each stop, with lines of MONAT Market Partners in white Cadillacs welcoming the truck to each city.
“The energy is truly unmatched,” said Stuart MacMillan, MONAT’s president. “We’ve doubled production at our in-house manufacturing facility in response to demand, and we’ve seen surge of new customers as our loyal following has quickly spread the word of the line’s results.”
The rollout of MONAT Skincare, the company’s eight-piece collection, sold a record-breaking $4 million in its first 36 hours and 50 percent of its aggressive 2019 forecast in just three weeks. The top in-demand product is Eye Smooth, a cream that boosts elasticity, followed by Rewind Age Control Nectar, a hyaluronic serum with natural fruit acids. Both products tout the use of REJUVENIQE®, MONAT’s signature blend of 14+ botanical oils and extracts proven to infuse skin with immediate hydration and luminosity.
“The response is further validation that disruption in this category was needed and we are here to deliver,” said Ray Urdaneta, MONAT’s co-founder and CEO. “We knew from market research there were thousands seeking more elevated, easy and results-oriented skincare options. We invested in years of research, unique plant-based ingredients and independent clinical studies to ensure our launch would be second to none.”