MONAT Gratitude Initiative Raises More Than $100,000 for Veterans


MONAT Gratitude, the philanthropic movement behind MONAT® Global, a multinational manufacturer and distributor of premium hair care products, donated $107,000 to four nonprofits that help veterans.

Representatives from two of the nonprofits, The Wounded Warrior Project and The 22 Project, were in attendance at MONAT’s Palooza 2018 to receive the donation. The funds for this donation were raised through MONAT’s “More Than a Hand Cream” initiative.

MONAT offered More Than a Hand Cream as a limited-edition product with 100% of the gross profits benefitting veterans in need in the US, Canada and the UK. Recipients include The Wounded Warrior Project, Running 4 Vets and The 22 Project in the United States, Help for Heroes in the UK and Wounded Warriors Canada. The product was slated to be available from Memorial Day (May 28) until July 4 but was sold out by June 20.

“MONAT believes strongly in giving back, and this has been our biggest initiative to date,” said Stuart MacMillan, President of MONAT Global.  “Through this limited-edition Gratitude product, we are honoring those who have given the most by sacrificing their lives and celebrating those that are still with us today.”

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