A new chief marketing officer, Linda Lucas Padilla, is joining the team at haircare brand MONAT Global.
Padilla is no stranger to the direct sales channel, having held top marketing posts with multiple companies. Her past roles have included vice president of marketing, global marketing officer and senior vice president of global sales and marketing. In this last position, she was integral to establishing a footprint in the Greater China and Asia Pacific regions.
“We are confident that Linda’s deep well of marketing knowledge and her record achievements in setting new benchmarks in innovative product development, as well as creative promotional and incentive strategies, will make a strong impact on MONAT operations,” company President Stuart MacMillan said in a news release.
MONAT got its start in 2014 and, as a wholly owned subsidiary of Alcora Corp., is part of a multimillion-dollar global enterprise. Alcora’s holdings also include L’EUDINE, a direct seller of beauty and wellness products primarily focused on Latin America. Florida-based MONAT sells premium, “anti-aging” hair care that targets the actual causes of hair loss and aging. The company takes a social marketing approach to sharing its products.
“I look forward to working with this impressive organization as we help thousands of entrepreneurs transform their lives through MONAT’s proprietary products and generous opportunity,” said Padilla.
