Photo: Liquid BioCell Life, part of Jusuru’s flagship dietary supplement line.
Wellness firm Modere on Wednesday announced plans to acquire another health-focused direct selling company, Jusuru International.
As a result, the two companies will integrate operations, with Jusuru functioning as the new Modere Collagen Sciences division, led by Jusuru Co-Founder and President Asma Ishaq. The alliance is expected to speed up international distribution of Jusuru’s product offering, which incorporates a proprietary Liquid BioCell technology, and drive future innovations from Modere.
“Modere is experiencing significant success with our global social retail model and rapid growth in the United States,” said Robert S. Conlee, CEO of Modere. “The acquisition of Jusuru will further expand our reach to position Modere to meet our global goal of 10 million healthy homes by 2020.”
Modere itself was acquired in 2013 by Z Capital Partners LLC, a private equity firm managing $2.2 billion in regulatory assets. Up to that point, the Utah-based company had operated under the Neways brand name. Z Capital’s President and CEO, James Zenni, said the Jusuru deal is a significant opportunity to diversify Modere’s offerings. “The breadth of our collective expertise in marketing safe, innovative health and wellness products will create additional opportunities for Modere,” said Zenni.
For Jusuru, the partnership offers a vehicle to get its patented technology into the hands of more people around the world, through an organization likewise dedicated to healthy living. “By leveraging Modere’s modern marketing and global support, we look forward to introducing Liquid BioCell internationally and providing greater opportunities for our salesforce of Independent Representatives to bring health and wellness benefits to individuals worldwide,” said Ishaq.