Quebec, Canada-based Immunotec Inc., a seller of nutrition, skincare and wellness products, recently announced that Meredith Berkich, the 25-year network marketing professional and two-time member of Direct Selling News’ Most Influential Women in Direct Selling, has joined its executive team to lead the U.S. business as President of Immunotec U.S.
The announcement caps a year of change for the company which, only six months ago, transitioned from publicly traded to privately owned in an acquisition initiative led by Mauricio Domenzain, now Immunotec’s CEO.
“Meredith is a person with incredible passion for network marketing and deep expertise in all aspects of a fast-growth business environment, combined with a genuine love of people,” said Domenzain. “We have tasked ourselves with achieving rapid, substantial expansion in our U.S. business, and the addition of Meredith to Immunotec’s executive team gives us the proven leadership, driving force and personal dynamism we need to make it happen.”
Asked about the move to Immunotec, Berkich said, “When I met Mauricio I was immediately struck by his firm grasp of the complexities of the network marketing industry, his innovative and forward-thinking style, and his clear sense of vision for Immunotec. I have long-standing respect for the Immunotec brand and science, and I see incredible opportunity to contribute to Mauricio’s vision. The potential this company has to improve the human condition, globally, through its science-based products coupled with the business opportunity is an irresistible draw for me.”
Year-to-date, Immunotec has seen an increase of more than 30 percent in new Consultants year over year, blended across all markets, with Mexico in the forefront. Under the leadership of Berkich, Immunotec is now focused on achieving substantial growth in the U.S. market in 2018.
Headquartered in Montreal, Canada, with offices in Mexico City and Houston, Immunotec develops, manufactures, markets and sells research-driven nutritional products through its fast-growing network of independent consultants in Canada, the Dominican Republic, Ireland, Mexico, the United Kingdom and the United States.