A nationally-representative survey conducted for Medifast, the parent organization for direct selling company OPTAVIA, illustrated consumer health priorities and motivator findings.
A similar survey conducted at the end of last year showed that 63% of U.S. adults were developing positive health routines amid the pandemic, with 96% planning to continue these healthy efforts. Six months later, this new study suggests that the majority of U.S. adults (93%) have adopted health and wellness goals and 84% are actively working to achieve them.
“Even throughout a challenging time, we saw Americans adopting new, healthy habits,” said Dan Chard, Medifast Chairman and Chief Executive Officer. “Now, the majority of U.S. adults have health goals and are actively working toward them. This is not only a result of the physical, mental and emotional challenges of the past year but, more importantly, a clear indicator of the shift in consumer mindsets and prioritization of their health–both mind and body. Every day, our community of independent OPTAVIA Coaches help people make positive changes, and we believe our offer will continue to resonate as more and more Americans look to get healthy.”
Notable findings from the survey include:
- 76% of U.S. adults prioritize their health because they want to feel better, both physically and mentally
- 67% are motivated by have more energy and reducing stress and anxiety
- 55% believe seeing physical results motivates them to stay committed to their goals
- People are most likely to find support from healthcare providers (40%), followed closely by family (32%) and friends (25%)
- 78% of U.S. adults do not practice meditation, breathing or mindfulness exercises
- 46% turn to low-intensity workouts or adventurous activities to fulfill their wellness goals
- Men (46%) are more likely than women (39%) to prioritize their health and wellness in order to look better physically
