Medifast/OPTAVIA Expands Executive Team to Support Asia-Pacific Expansion

OPTAVIA / Medifast

Medifast/OPTAVIA recently expanded its executive team to support its intended Asia-Pacific expansion, including Hong Kong and Singapore, in 2019.

Tony Tyree has been appointed chief marketing officer and Fran Lawler has been appointed chief human resources officer, adding to the company’s leadership team as it prepares for international expansion with its lifestyle brand and Coach community, OPTAVIA®. The appointments follow those of Nicholas Johnson, president of OPTAVIA, USA, and Clovis Lau, vice president of Business Development, Asia-Pacific.

“This is an exciting time in Medifast’s history as we continue to drive record-breaking revenue and profitability fueled by the growth of our dedicated OPTAVIA community,” said CEO Dan Chard. “Tony and Fran’s experience and expertise further strengthens our corporate leadership and will help us build on the momentum we reported in the second quarter as we expand internationally, and advance our mission of lifelong transformation, one healthy habit at a time.”

Tyree is charged with leading the company’s marketing, scientific and clinical affairs, nutrition support, product development, and strategic planning and program management teams. He most recently served as vice president of Global Snacks at The Hershey Company.

Lawler is tasked with developing Medifast’s talent management strategy both domestically and abroad, which encompasses recruitment, succession planning, and employee development. Prior to joining Medifast, Lawler served as vice president of Human Resources for Stanley Black & Decker.

Johnson was appointed President of OPTAVIA, USA in January 2018 and is responsible for leading the growth of OPTAVIA in the United States by partnering with the growing community of OPTAVIA Coaches.

Lau also joined the company in January 2018 and is responsible for leading the company’s business development efforts in the Asia-Pacific region with an initial focus of opening the gateway markets of Hong Kong and Singapore.

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