Medifast, the parent company of direct selling company OPTAVIA, announced the launch of the OPTAVIA app. With this digital tool, clients will have access to their order history, autoship details, account information, Lean & Green recipes and more. The app, which launched late last month, has been downloaded almost 150,000 times.
As part of its investment in digital infrastructure, Medifast recently formed a new office in Lehi, Utah to host expert leaders in digital analytics, engineering, user experience and more. This new division will be focused on developing improved digital products and processes and data insights that will inform future designs. The OPTAVIA app is one of the office’s first digital experience tools to be released.
“As we continue to innovate and expand our offerings through the use of new technologies, we’re providing Coaches with the tools they need to support their Clients effectively,” said Dan Chard, Chairman and Chief Executive Officer of Medifast. “We are committed to developing digital products that make it easier for Coaches to support their Clients and for Clients to learn healthy habits so that, ultimately, we impact more lives.”
The new app is expected to provide clients with tools that support the work they are already doing with their coach’s guidance, and help make healthy habits easier to adopt.
“We’re committed to delivering an iterative digital experience to our OPTAVIA Community and, above all, an unmatched Coach and Client experience,” said Nicholas Johnson, President, Coach and Client Experience. “Our independent Coaches fuel our mission every single day, and we’re dedicated to delivering tools that empower our community to be more effective, efficient and successful through the use of technology.”
OPTAVIA Connect, a new app for OPTAVIA Coaches, is in development and expected to be available by the end of the year.