This week kicks off Mary Kay’s annual Seminar in Dallas, where the company will host more than 30,000 attendees over the course of 18 days.
During five consecutive events, the Seminar provides inspiration and education to thousands of the company’s Independent Beauty Consultants. Mary Kay will also award more than $7 million in recognition and prizes—including the latest addition to its Career Car program, a black BMW 320i—during this year’s Seminar.
Mary Kay has a long-standing partnership with the city of Dallas and the Kay Bailey Hutchison Convention Center, which has hosted the Mary Kay Seminar for four decades. During last year’s event, many of the city’s businesses and landmarks featured pink displays to commemorate Mary Kay’s 50th anniversary.
The Dallas Convention and Visitors Bureau (CVB) estimates this year’s Seminar will have a $32.1 million impact on the local economy. “The infusion of energy and enthusiasm that the Mary Kay sales force brings is integral to the spirit of Dallas and important to our city’s hotels and restaurants, providing a positive economic impact year after year,” Phillip J. Jones, Dallas CVB President and CEO, said in a statement.