Mary Kay is logging a banner year in product innovation, having secured 130 new patents in 2015. The manufacturer of makeup and skincare products now lays claim to more than 1,200 utility and design patents.
A number of anti-aging technologies and product formulations were among this year’s patents, including Mary Kay’s TimeWise Repair Volu-Firm Lifting Serum and Volu-Firm Eye Renewal Cream, as well as TimeWise Body Targeted-Action Toning Lotion. The beauty brand also was awarded design patents for its Cityscape his and her fragrance bottles and Lash Intensity Mascara, among others.
More than formalities or safeguards, new patents serve as catalysts for further discovery, according to Mary Kay’s John Wiseman, Vice President and Associate General Counsel for Intellectual Property and Innovation. “The patent process spurs innovation. Because we can protect our inventions, we have an incentive to continue inventing great things.”
Mary Kay’s extensive patent library is the result of more than 500,000 research and consumer tests conducted by the company each year. The beauty brand is laying the foundation for future advances with the construction of a new global manufacturing and R&D complex near its corporate headquarters in North Texas. Completion of the facility is projected for the first quarter of 2018.