Photo courtesy of Mary Kay Inc.
Mary Kay kicked off its golden anniversary year with a record-setting $3 billion in annual wholesale sales. Now, the iconic beauty brand is adding a Guinness World Record® for the Largest Makeup Painting to its list of achievements in 2013.
At Mary Kay’s annual Seminar, which concluded this week, the company staged an attempt to break the world record using its trademark makeup products—3,500 of them, to be exact. The Seminar brought nearly 50,000 women to Dallas over the course of three weeks, where they had the opportunity to witness the creation of the 608 square-foot (56.5 square-meters) mural.
“We wanted to celebrate Mary Kay’s 50th anniversary in a big, visual way, and the opportunity to set the Guinness World Records title with the biggest painting made out of makeup products seemed only fitting,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “The mural is a tribute to the limitless opportunities Mary Kay provides to women around the world along with the innovation and creativity that has always been a part of our culture.”
Mary Kay consultants received a warm welcome as they gathered in Dallas to attend this year’s Seminar, which featured the 50th anniversary theme: “One Woman Can™.” The skyline turned pink as many Dallas landmarks and businesses—such as Reunion Tower, the Dallas Museum of Art and the city’s World Trade Center— paid tribute to the 50-year-old company. Neiman Marcus’ flagship store in downtown Dallas saluted its long-time neighbor with high-fashion window displays in pink and gold, as well as a pink pop-up collection anchored by the company’s signature recognition piece—a 2013 Cadillac CTS in custom Mary Kay pink.