Dallas, Texas-based Mary Kay Inc., one of the world’s leading cosmetic brands, has launched a new approach to confront premature skin aging with the introduction of its most powerful free-radical skin regimen defense ever, TimeWise® Miracle Set 3D™.
Powered by exclusive, patent-pending technology, the new skincare line is the largest product launch in company history. The innovative collection is designed to take a three-dimensional approach to premature skin aging to defend against free radicals, to delay the onset of premature skin aging from environmental and lifestyle stressors, and to deliver visible results of younger-looking skin.
Mary Kay scientists spent years researching the causes of premature aging and conducted more than 200 consumer, clinical and safety studies while evaluating over 150 formulas to deliver the new antioxidant powerhouse skin regimen. With a global portfolio of more than 1,400 patents for products, technologies and packaging designs, Mary Kay has fostered a culture of innovation and invests in research and development to ensure high standards of safety, quality and performance.
“TimeWise Miracle Set 3D reflects not only years of research on the latest ingredient innovations, but also an understanding of how today’s environment impacts the look of skin aging,” said Dr. Lucy Gildea, chief scientific officer at Mary Kay Inc. “It has been known that free radicals contribute to the look of premature skin aging but it’s a broader scope of what triggers free radicals that came to light in recent years. More than just UV rays, other environmental stressors and lifestyle factors such as car exhaust, air pollution, stress and lack of sleep can lead to the production of free radicals. Since we can’t avoid these aggressors completely, our newest skin care line introduces the latest in skin science to provide powerful antioxidant protection with visible results to help defy the look of aging.”
The exclusive Age Minimize 3D™ Complex in every product of the new skin care regimen features three innovative ingredients:
- Encapsulated resveratrol provides antioxidant benefits in three ways.
- Vitamin B3 is a brightening superpower that works double duty as an antioxidant.
- An age-defying peptide supports skin’s natural collagen and elastin for a more youthful, resilient look.
Mary Kay was the key sponsor for the International Investigative Dermatology (IID) symposium held May 16-19 in Orlando, Florida. Organized jointly every five years by the world’s pre-eminent skin health research organizations from Europe, Asia and North America, the event brings together the world’s finest researchers in the fields of pollution and skin science.
“Only 20 percent of visible skin aging comes from the natural aging process and the rest is caused by everyday life,” said Gildea. “Our sponsorship of the IID symposium is a remarkable opportunity that confirms our status as one of the world’s leading cosmetic industry innovators and our commitment to remaining at the forefront of skin science.”