Mary Kay calls its anti-domestic violence initiative Don’t Look Away, and the company is taking its own advice by keeping the cause front and center during its 2015 Mary Kay Seminar. The annual event, which kicked off its fifth and final conference of the year on Friday, has been all about empowering women—including survivors of domestic violence.
As 27,000 Independent Beauty Consultants gathered in Dallas this month, they had the opportunity to prepare care kits for survivors, donate professional clothing to local women’s shelters, and see Mary Kay’s new, award-winning public service announcement series, One in Four. Additionally, Mary Kay recently announced $1.25 million in continued funding for loveisrespect, a text-for-help service launched as a tool for young people to help prevent dating abuse.
Seminar attendees, including more than 2,000 husbands who accompanied their wives, took part in assembling care kits filled with basic Mary Kay skincare products. Consultants are distributing the 2,000 kits to 20 women’s shelters across the country. One of those shelters is The Family Place in Dallas, where a Mary Kay pink Cadillac made a local delivery on Wednesday.
The Dallas Convention and Visitors Bureau estimates that, by its conclusion on Aug. 1, the Mary Kay Seminar will pump $30.4 million into the local economy. The event has taken place at the Kay Bailey Hutchison Convention Center Dallas since 1974 and is one of the city’s top 10 in terms of economic impact.