Photo: Mary Kay Consultants assemble care kits for victims of domestic violence.
New Orleans is seeing pink this week as nearly 11,000 Mary Kay Consultants converge on the Big Easy.
The beauty company selected New Orleans as the site of its annual U.S. Leadership Conference, an event that will pump an estimated $12.9 million into the local economy, according to the New Orleans Convention & Visitors Bureau. The first of two back-to-back, four-day conferences kicked off Wednesday.
“With its historic architecture, rich culture, live music scene, incredible restaurants and hotels, we’re thrilled to be back in New Orleans with Mary Kay Independent Sales Directors from across the nation,” said Nathan Moore, President of Mary Kay North America.
Amid the recognition, education and inspiration, the Leadership Conference offers an opportunity to give back to the New Orleans community. Attendees are invited to help assemble 2,000 care kits, which will be donated to local domestic violence shelters as a part of the company’s Don’t Look Away initiative. The kits contain basic hygiene products from Mary Kay, to equip those who have fled abusive situations.
Mary Claire Landry is Executive Director of Crescent House, one of six shelters tagged to receive the kits. “With an overwhelming demand for services and limited funding, we are always in need of basic necessities, and the Mary Kay care kits fill that gap at a critical and emotional time for our clients,” said Landry.
Over the years, Mary Kay and its charitable arm, The Mary Kay Foundation, have donated more than $53 million to domestic violence prevention and awareness programs.