Mary Kay in Dallas and Thirty-One Gifts in Columbus, Ohio, have both been crowned local winners in the second annual Social Madness competition. Social Madness is a contest hosted by The Business Journals, a media organization that includes 40 publications covering business news from a local, regional and national perspective.
Social Madness determines winners based upon votes on bizjournals.com as well as social engagement—defined as likes, comments, and shares of a company’s posts by their followers—on LinkedIn, Facebook, Google+ and Twitter. In addition to showcasing their social media savvy, companies compete to win a $10,000 donation to their designated charity.
The inaugural competition last year attracted nearly 4,000 participating companies, which generated a combined 14 million new Facebook likes, 2.2 million new Twitter followers, and more than 202,000 new LinkedIn Connections.
This year’s local competitions kicked off on June 3, with categories determined by the size of a company’s collective social following at the start of the contest. Mary Kay and Thirty-One Gifts will go on to participate in the national competition, which begins July 16. Both the local and national contests take their cue from college basketball’s March Madness tournament, with the top eight in each category advancing to the bracket rounds.