Mannatech Inc. is taking on conventional approaches to weight management, particularly the vaunted Body Mass Index (BMI), with its new TruHealth Fat-Loss System.
The Texas-based company introduced TruHealth to its independent Associates during MannaFest 2016, an annual salesforce meeting held in April. The program emphasizes fat loss and lean muscle development, rather than utilizing prevalent BMI measurements, derived from an individual’s weight and height. According to Mannatech’s Senior Global Wellness Director, Dr. Steve Nugent, who also chairs the company’s Global Scientific Advisory Board, using BMI as a single metric for healthy body composition is inaccurate, and in some cases harmful.
“For example, according to BMI calculations, someone like NBA professional LeBron James, at 6 feet 8 inches, 250 pounds with a BMI of 27.5, would be classified as ‘overweight’ and on his way to being obese by the BMI scale,” said Nugent. “We really can’t go on thinking that BMI or scale weight are accurate or realistic measures to long-term success for healthy weight management.”
With its TruHealth Fat-Loss System, Mannatech is offering an alternative based on whole-food nutrition, naturally sourced supplements and regular exercise. The company’s TruHealth supplements—including a variety of nutritional shakes, fat-loss capsules and a cleansing drink mix—are made without gluten, soy, dairy, MSG, or artificial colors, flavors and sweeteners. Initially launched in the U.S. and Canada, TruHealth is set to hit Mannatech’s international markets later this year.
