Mannatech has announced plans to transition the entirety of its business into a social entrepreneurship model. The overhaul supports the company’s Mission 5 Million (M5M)—a commitment to fight global malnutrition by offering nourishment through Mannatech’s Real Food Technology supplementation, while also empowering and rewarding those who support the cause.
In last year’s “Doing Good Is Good for Business” feature, DSN highlighted the switch Mannatech made in 2010 from charity model philanthropy to social entrepreneurism. With 5 million children under age 5 dying of malnutrition every year, the nutrition company saw a need and opportunity to face the challenge head-on.
Mannatech created PhytoBlend powder using its glyconutrient, food-based nutritional supplements technology. Since 2010, more than 12 million servings of the supplement have been donated to children in 15 different countries through Mannatech’s Give for Real program, which raised funds through the purchase of designated products.
The company’s new model shifts M5M from a philanthropic effort to the focus of its core business. With every purchase of a Mannatech product, the company will donate PhytoBlend to a child in need.
“Being able to financially reward people that champion our cause enables us to accelerate our mission to achieve an even greater impact. The ability to change YOUR world and THE world at the exact same time is a powerful and significant paradigm,” said Bo Short, President of Business and Field Development. The transition will officially occur at Mannatech’s national MannaQuest Branson event in August.