Mannatech is using a cross-border e-commerce model to introduce its products to Chinese consumers.
The Texas-based company now operates in 25 countries, but Mainland China is the only market where products are retailed online directly to consumers. This strategy allowed Mannatech to expedite its expansion into the market, said Mike Crouch, Director of Communications at Mannatech. “The cross-border e-commerce model is in compliance with all governmental regulations and local business customs,” he added in an email to DSN.
The company launched its new website and its business in China under the MeiTai name, a combination of terms and characters associated with beauty and prosperity on one hand, and health, wellness and peace on the other.
“We are thrilled to launch this e-commerce site in the largest nation in the world,” Alfredo Bala, Mannatech CEO and President, said in a news release. “It is our privilege to deliver Mannatech’s health and wellness products to a region that is constantly seeking better wellness solutions.”
Initially, 15 of the company’s top products are available in China. These include the new TruHealth Fat-Loss System and the Ambrotose product line, which has been found in clinical studies to improve focus, attention and memory. Customers purchasing through the new e-commerce platform also can earn rewards for referring friends and family to shop.