Mannatech is making its first foray into South America with the launch of operations in Colombia.
On Saturday, the nutrition company cut the ribbon at its new headquarters in Bogota, Colombia, where a grand opening event will take place in April. The latest expansion puts Mannatech in 25 markets worldwide. Entry into South America is part of a strategic focus on Spanish-speaking markets; the company also has established operations in Mexico and, as of 2014, in Spain.
“Colombia is the gateway to a population of more than 600 million people in Latin America and a vibrant and dynamic $1.3 trillion economy,” Al Bala, CEO and President, said in a statement. “We are working closely with Associates in the U.S. and Mexico who have strong ties into the Latin American market to help ensure our entry into Colombia is supported by a critical mass of Hispanic leadership.”