The appointment of Al Bala as Mannatech’s CEO, in addition to his role as President, has ushered in further promotions and restructuring within the company.
Dallas-based Mannatech is bringing its R&D and Customer Service teams under the leadership of Joel Bikman, now Senior Vice President of Sales and Marketing. Landen Fredrick, who has been with the nutrition company for nearly a decade, is taking on the role of Senior Vice President of Supply Chain and IT. Fredrick will work closely with the Supply Chain and Regulatory Affairs teams to improve agility and efficiency worldwide.
Regional President Chris Simons is now heading up operations in North America, in addition to the Europe, South Africa and Australasia regions. Since joining the company in 2008, Simons has been instrumental in implementing Mannatech’s 3-Point Plan, a system designed to develop sales leaders, in the markets under his leadership.
“These outstanding leaders will ensure we create a culture where our sales Associates can build the best, most stable, long-term businesses possible,” Bala said in a statement. “By providing our sales Associates with results-driven leadership, we’ll be able to elevate our sales Associates and continue to experience the revenue and profit growth we’ve seen during the last few years.”