L’Occitane Hires Yves Blouin to Boost Prospects in Asia

L’Occitane, the parent company of Duolab, has hired Yves Blouin in a push to boost the company’s success in Asian markets. Blouin is a luxury beauty brand veteran with experience managing growth in China and Japan.

“Yves’s experience in Asia—which accounts for almost 50% of the group’s activity—and his extensive expertise in leading global luxury and cosmetics brands will be a great asset,” said L’Occitane Group’s chairman and CEO Reinold Geiger.

Blouin’s appointment is part of a greater move by L’Occitane to adapt its business to the changing retail landscape and the impact of the COVID-19 lockdowns on its brick-and-mortar retail locations. The company has shifted its marketing efforts to a more digital approach and has also initiated 50 social selling projects globally.