L’Occitane International S.A., the parent company for direct selling beauty brand LimeLife, announced its financial results for the fiscal year ending March 31, 2022. L’Occitane as a group reported a 15.8% sales jump for all of its subsidiaries, reaching $1.8 billion during the year. LimeLife, however, reported a 31.3% decline in sales, totaling $71.3 million, a decrease from the $103 million in sales reported the previous year.
The previous fiscal year’s success and high base contributed to LimeLife’s difficulty through comparison, as it was the group’s fastest growing brand in fiscal year 2021. LimeLife also cited challenges recruiting and retaining distributors in the U.S. as the economy stabilized and employment conditions improved.
Online sales account for 33.1% of overall sales for the L’Occitane group, and the board of directors of L’Occitane International S.A. stated that digitally-centric brand LimeLife is an important part of the group’s omnichannel strategy.