Photo: Amsterdam, The Netherlands.
LifeVantage Corp. has set June 1 as its official launch of operations in the Netherlands, which will serve as the company’s logistics hub in Europe.
The Utah company aims to establish a “base of operations” in the Netherlands that will support further growth across Europe. Direct sales research published by the World Federation of Direct Selling Associations found that, overall, the European Union accounted for nearly $33 billion in retail sales last year.
The maker of health supplements and skincare products had focused its international expansion on the Asia Pacific region until last fall, when management announced plans to enter the EU in 2016. The first phase came in March with the launch of LifeVantage United Kingdom.
“The European market as a whole is in alignment with our culture at LifeVantage because they are a brand and product focused area with loyal customers and incredible field leadership,” said Darren Jensen, LifeVantage President and CEO.
On June 11, following the Netherlands launch, LifeVantage will host its first-ever European Leadership Academy in London. The event is designed to update distributors on developments in Europe and provide business training from top-level leaders.