After two years operating in Hong Kong, LifeVantage is opening a corporate office to support its growing customer and distributor base in the region. The state-of-the-art facility in the Empress Plaza will serve as a hub for business meetings and training sessions as well as a corporate office.
Asia Pacific is the primary focus for LifeVantage outside its business in the Americas. The wellness company began building a presence in the region in October 2012, with the opening of its Tokyo office. The formal launch of its Hong Kong business followed in December 2012. For its fiscal year 2014, LifeVantage reported revenue of $214.0 million, up 2.8 percent over 2013. Thirty-four percent of total revenue came from its business in the Asia Pacific region.
“We talk a lot about responsible growth, and we’re in seven countries today. We’re building this company for generations to come,” LifeVantage President and CEO Doug Robinson told DSN in a recent interview. “That means that our distributors can go all in and be assured that the company will be there for them through thick and thin, good times and bad. The more distributors we attract, the bigger growth engine we’ll have.”
The science behind LifeVantage products promotes health, wellness and anti-aging at the cellular level. The company’s flagship Protandim supplement reduces the oxidative stress caused by free radicals. LifeVantage has developed additional offerings that combat the effects of oxidation, including its TrueScience beauty system and AXIO energy drink powders.
Inside one of the office’s meeting spaces.
The view from LifeVantage’s Empress Plaza office. (photos: LifeVantage)