LifeVantage Corp., a Sandy, Utah-based health and wellness company, has commenced a cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time throughout the country.
Select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly from the U.S. to consumers.
“As an organization, it is a great source of pride to be able to formally offer our products nationwide in China,” said LifeVantage CEO Darren Jensen. “LifeVantage has a long and successful track record in Asia, and we are excited to be in a position to expand that footprint. We are thrilled about the entrepreneurial prospects this will introduce to the people of China and that they will now be able to benefit firsthand from our leading-edge products and begin their own biohacker’s journey.”
Initially, Protandim® Nrf2 Synergizer™, TrueScience® skincare products, and PhysIQ™ Protein Shake will be available in China on the e-commerce platform. They will be the same formulations that are sold in the U.S. and will be sold at U.S. retail prices. Other products will be rolled out strategically over time.
“This is a major milestone for our company,” said Courtland Pearson, LifeVantage senior vice president of global field development Asia Pacific. “We are pleased to be able to roll these products out to the people of China through this innovative model, which we believe has enormous growth potential. China is the fastest growing consumer market in the world, and we fully anticipate China being an important market for us moving forward.”
Those in China wishing to enroll as social marketers will be able to promote LifeVantage products to Chinese consumers through the e-commerce platform. Social marketers will be mentored and trained by LifeVantage marketing consultants—successful distributors outside of China who are trained on the e-commerce model and who are experienced trainers on LifeVantage products. This new social marketing model is separate from LifeVantage’s traditional network marketing model.
In addition to China, LifeVantage products are available to customers in the United States, United Kingdom, Australia, Canada, Mexico, Japan, Hong Kong, Netherlands, Thailand and Germany.