LifeVantage has launched its Global Customer Program, which will provide distributors with the opportunity to sell the Sandy, Utah-based company’s products to customers in seven new markets.
Customers in five European countries—Austria, Belgium, France, Ireland and Italy—as well as the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s field distributorship on a “not-for-resale” basis.
It’s all part of a new initiative that will allow LifeVantage to build a stronger global customer base and expand strategically.
“Expanding our global footprint is one of the company’s highest priorities,” said LifeVantage CEO Darren Jensen. “But we need to do it in a clear and calculated way. This program will allow us to do that and better assess our longer-term investment strategy as it relates to the globalization of LifeVantage.”
“We’re really excited about the potential of this new program,” said LifeVantage Chief Sales Officer Justin Rose. “Being able to leverage our existing global footprint and our distributors’ networks in neighboring markets were two major considerations for us in establishing this program. Our plan is that these markets are just phase one and that we will be able to add other markets to the program as we go.”
The Global Customer Program is a customer-based program only. Based on the success of a given market, LifeVantage will be able to assess if a full market launch is in order. In the meantime, LifeVantage anticipates opening other Global Customer Program markets as circumstances dictate.