LifeVantage CEO Darren Jensen was recently elected to the Board of Directors of the Direct Selling Association (DSA), the national trade association representing the direct selling industry and advocates on behalf of its 200-plus member companies.
The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers. Jensen will serve a three-year term through 2021.
“I am pleased that Darren Jensen has been elected to serve on the Board of Directors,” said Joseph N. Mariano, president of the DSA. “Direct selling is poised to play an increasingly dynamic role in what is emerging as the future of retailing, and the spirit of entrepreneurship that has enabled Darren to lead LifeVantage to empower its independent contractors in exciting new ways will be an asset to DSA’s board as we continue to write direct selling’s next chapter.”
In addition to leading and directing the affairs of the association, board members are charged specifically with promoting the DSA code of ethics. Board leadership also carries government relations, education and research responsibilities.
“I have been associated with the Direct Selling Association for the better part of 30 years and am grateful for this opportunity to be able to give back and serve in this capacity,” Jensen said. “I look forward to serving and representing the association’s global membership and helping advance its initiatives at a very important time in the history of our industry.”
Jensen was named president and CEO of LifeVantage in 2015 and has since shaped the company into one of the world’s foremost biohacking companies and authorities. Jensen also serves as a member of the CEO Council for the World Federation of Direct Selling Associations.