Health and wellness brand Life Shotz is making some big changes—beginning with its name. The Idaho-based company has rolled out new products under the name Life Matters and appointed Matt Morrow as Vice President of Sales.
Industry veteran Richard Brooke and his wife, Kimmy, founded the company in 2010 to market Life Shotz, a powdered drink containing nutrients from whole foods. Brooke previously founded dental health brand Oxyfresh.com and Bliss Business, a personal development consultancy based on the principles of Brooke’s book, Mach II: The Art of Vision & Self-Motivation.
Since launching five years ago with its flagship product, Life Matters has added a line of vegan protein shakes. The company’s latest offerings are Mind and Motion, two targeted nutrition supplements. Mind is a nootropic, or memory enhancer, formulated to support brain performance. Motion contains a blend of nutrients that support overall movement and flexibility.
The company’s new Vice President of Sales, Matt Morrow, calls Life Matters a hidden gem “that will not be hidden for long.” Before taking on the role, Morrow spent nearly three decades building direct selling businesses as a field sales leader.
“I am so honored to come to work with industry icon Richard Brooke and his team,” Morrow said in a statement. “I absolutely love the team culture and product philosophy at Life Matters.”
According to Brooke, the nutrition company’s culture—and its new name—reflect the values embraced by Life Matters and its customers. “Fun, integrity, leadership and honor matter to us. We just love this name,” said Brooke.
