Tuesday / July 5. 2022
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Tuesday / July 5. 2022
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • New Perspectives
    • Working Smart
    • From the Publisher
    • Digital Issue
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Jason Dorsey Event
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Join
    • Membership
    • VIP Community
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Letter from John Fleming, April 2010

BY DSN Staff | April 02, 2010 | read / From the Publisher

John FlemingA time to reflect, a time to evaluate and a time to celebrate! This month will be a very special one for us as we announce the results of our research—identifying the top 100 direct selling companies in the world—at our inaugural DSN Global 100 Celebration on April 7. We contracted experienced researchers for this project, and their findings will provide us with, to the best of our knowledge, the first such recognition ever published. We embraced this project to respond to questions that often arise from within the academic and private investment communities who watch our industry and our companies for potential involvement. Every other recognized industry ranks its companies, so we felt it was our responsibility to do the same for direct selling.

As we reviewed the findings of the researchers, it became obvious that there is a story behind each company that has chosen direct selling as its preferred method of distributing products and services. I personally enjoy the opportunity to reflect on data and piece together the stories behind the numbers. As the data came in and we began the process of reviewing the many companies that would make the DSN Global 100 list, we realized that we were actually identifying the pioneers in some cases, but in all cases we saw the models of excellence that lead the way for direct selling. We also pondered the timing of our project and how it might best serve other direct selling companies, and even the public at large.

As a nation in general, we are still looking for that glimmer of hope for more prosperous days after surviving what may be described as two of the more difficult years in our nation’s history. The hot topic in the news remains jobs, and the stress associated with what is being described as a “jobless recovery” will continue for those who ponder their employment future. These thoughts caused us to look for ways we might use the information we gathered to increase public awareness of and understanding for direct selling. It occurred to us that identifying the DSN Global 100 might serve those who watch us more than we had originally thought. While the job count is shrinking, direct selling companies remain steadfast in their efforts to provide income-earning opportunities and make possible a free enterprise opportunity! In last month’s “Publisher’s Note,” I talked about the fact that direct selling companies not only create income opportunities, but they also serve as a catalyst for transformation because of their focus on skill training and personal development. A must-read, in my opinion, would be Robert Kiyosaki’s, soon-to-be-released book, The Business of the 21st Century, with yours truly and Kim Kiyosaki contributing. See Robert’s article on page 60.

The first chapter of the book says it all: The rules have changed, and it behooves us all to understand what has changed and what is most important for those who want to remain in control of their lives, their destiny.

Perhaps, as we now look forward to announcing and celebrating the DSN Global 100, as well as celebrating at this year’s DSA Annual Meeting, we are also looking at a special moment. We have the opportunity to gain the attention of the masses and effectively define exactly why direct selling is so appropriate for the times, for the rules have, indeed, changed. Perhaps this is direct selling’s moment to articulate its attributes and be heard more than ever before. Perhaps this is the moment when all direct selling companies will focus on what is common to all, regardless of product or service, and in a collective manner educate the public on the merits of learning the skills associated with building one’s own business. This industry (our way of doing business) is perfectly positioned for this unique moment in time: a time that has many struggling with hardship and uncertainty; a moment when we may have our best chance of getting the attention of the masses; a moment when we can announce the contributions we make to efforts of economic empowerment, not only in this country, but in all nations that embrace our way of doing business.

Could this be when we break through the misperceptions and misunderstandings about the way we do business? Could this be the moment when this method of business becomes the preferred way of purchasing products and services by consumers? The preceding is a big vision, but why not?

Could this be that moment in time when we, the direct selling industry, grow in quantum leaps from the $30 billion-plus we do in the United States and the $100 billion-plus we do worldwide to, perhaps, a trillion-dollar industry, as the franchise industry has become? Could this be when we finally get the marketplace to understand that we create income opportunities and also provide excellence in terms of the consumer experience? I enjoy the questions, but you have the answers.

Time to reflect, evaluate and, most important, celebrate! Congratulations to all being recognized as DSN Global 100, and congratulations to the Direct Selling Association for 100 years of ensuring the health and welfare of the companies that make it all possible!

Enjoy the issue… until next month!

  

John Fleming
Publisher and Editor in Chief

Posted in From the Publisher
Related Articles
More coverage, new methods February 27, 2022

More coverage, new methods

Read more
The Future’s So Bright… January 30, 2022

The Future’s So Bright…

Read more
A Season to Celebrate December 29, 2021

A Season to Celebrate

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5800 Democracy Drive
Suite 100
Plano, Texas 75024
info@directsellingnews.com
Copyright 2022 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT