LegalShield is making further changes to its executive team with the promotion of David Coffey as Senior Vice President, Chief Digital Officer.
Formerly the company’s Chief Media Director, Coffey has been tasked with leading a continued expansion of online marketing at the legal services provider. Digital initiatives have been front and center at LegalShield this year, with more than a dozen new technology-based products and services slated to launch.
The company’s new digital chief has 23 years of experience in media and marketing, working with clients such as Allstate, Chrysler and the U.S. Department of Homeland Security. Coffey has been recognized for his work in new media as far back as 1998, when he was named “All Star for New Media” by MediaWeek.
For a time Coffey served as president of his own media and marketing consultancy, The Coffey Group, whose clientele included NBCUniversal’s reality show The Biggest Loser, as well as a number of national marketing agencies. Most recently, he held the title of Vice President of Marketing and IT with vRide, a ride sharing platform and TPG Growth portfolio company.
Coffey also has lent his expertise to a number of outside groups, such as the American Association of Advertising Agencies, where he has served on the Advanced Television Committee. He is also a member of DoubleClick’s Client Advisory Board and the Audit Bureau of Circulation’s Interactive Committee.
The promotion comes on the heels of another addition to LegalShield’s executive team. Earlier this month, the company named Glenn Petersen, a former MetLife Vice President, as Senior Vice President of Broker and Partnership Sales.
